Loyalty programs, rewards and membership programs, VIP programs, discount clubs … you name it, they are here, there and everywhere!

It’s time to challenge the same-same and status quo of

your venue’s loyalty and rewards programs.

This hands-on and practical workshop will provide insights on:
  • The dynamic and evolving loyalty and rewards program landscape. 

  • The nine currencies program members care about. 

  • The three variables for optimising the program experience and where the friction points are for your members. 

  • Practical tips on researching your program with your members (from focus groups to online surveys)
     
  • The four communication pillars to manage and optimise the impact of your member communications. 

  • How to get your team to be ambassadors of your program

  • How to ensure your program provides a profitable return on investment for your venue.
This one-day interactive workshop will be tailored to guide hotels, clubs and gaming venues to challenge their traditional loyalty and rewards programs and evolve to meet a changing competitor market.
The workshop will give you the opportunity to open your mind to what’s possible and give you the insights to adapt your program to be more relevant to your venue and your members.
The workshop has been designed for anyone in your venue leading, managing or assisting with your loyalty and rewards program. 

The content and practical sessions have been developed in consultation with THE DROP and will be delivered by one of Australia’s leading loyalty and rewards program specialists – Adam Posner (CEO of The Point of Loyalty) and author of 19 independent research studies on customer loyalty and loyalty programs in Australia and New Zealand – For Love or Money. 

Adam has worked with a number of national and global brands including Accor Hotels, Bakers Delight, Bonds, BUPA, Mastercard, TAB, RSL Vic, and Toyota.

Adam’s full profile can be read here: https://www.linkedin.com/in/ad…
Brisbane
16th June 2026
9am-5pm (8:30am arrival)
VENUE
Cliftons Brisbane
$849 + GST (No booking fee)
  • 01Customer
  • 02Payment

Contact information

Billing address

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

  • Total payment
  • The Drop Workshop - The Point of LoyaltyA$933.90

All prices in AUD

Processing...

This site is protected by hCaptcha and its Privacy Policy and Terms of Service apply.

Powered by
© 2026+